Being in the creative industry lends me to mostly observing advertising with a somewhat predisposed suspension of belief – that any given product or service is in-fact as glamorous, important, or necessary as implied. On occasion, I stumble upon a cross-media campaign that is actually successful at both entertaining the willing participant while presenting factual (kinda) information.

Check out this mini-site for Sprint’s touchscreen phone:

The ‘Action Movie’ concept has been kicked around and beaten to death by many an ad agency – it’s been a while since I’ve seen one well executed, but Ted Perez pulled it off nicely for Goodby, Silverstein & Partners. Make sure to click on ‘See Instinct In Action’.

Propagating viral marketing for a Goliath by choice. ;^)