Grabbed this from Adage
Pepsi is poised to launch this new logo, that no doubt cost 100 million, gagillion, badazillion dollars (a la Dr. Evil).
Read about it here.
And it gets better here. Read what the design community thinks about it.
And a video explaining how to make a turd smile.
Sort of feels like Obama’s logo upside down. Not a fan of the font choice either.
LOL – ‘Change we can drink in’ – New Pepsi slogan. Now where’s my One millllion dollars? ;^)
A desperate attempt to keep up with Coca-Cola methinks.